Intelitics, the leading provider of performance and analytics marketing platforms, has been selected by BetRushmore to be their exclusive user acquisition partner in the growing US market.
As part of the agreement, Intelitics will handle all marketing, user acquisition and tracking activities of BetRushmore. This includes complete creative design, from brand to assets, as well as managing all of the operator’s user acquisition spend on pay media, affiliates and other channels.
This will then be monitored and tracked through Intelitics’ state-of-the-art platform and back office, which provides real-time insight into how all activities are going. This allows for instant changes to business and campaigns, maximizing the return on ad spend.
The deal strengthens Intellitics’ platform and marketing and user acquisition activities with further growth expected over the next few months with more ongoing deals and additional investments in its technology and platform. -form market leaders.
BetRushmore is a new operator and will debut in the Iowa market with its online and mobile sports betting brand and other states will follow shortly thereafter. The company is also on the cusp of launching a land-based bookie in South Dakota, where it is based.
Allan Stone at Intelitics said: “We are delighted to have been selected by BetRushmore to handle all of the operator’s marketing and user acquisition activities, first in Iowa where it will make its debut in online sports betting, then in the other States where it will enter. “
“With player acquisition costs already high, it is important for operators to ensure that they are getting the best return on ad spend and our proven approach and our leading platform and analytics tools on the market allow us to do it for our partners. “
“BetRushmore has a big brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA are up to par.”
Gary King, president of BetRushmore, said: “As we debuted in the Iowa market, we want to jump in the race and make sure that our marketing and user acquisition strategies and activities work from day one and to do that, we knew that we had to identify the right partner. “
“At Intelitics, we have a team of marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with optimal return on investment.”