FSB, the progressive platform provider and the challenger brand, has partnered with award-winning cloud-based gamification and loyalty platform Captain Up to give a major boost to its burgeoning betting offering sports and online casinos.
The partnership will enable operators powered by FSB’s award-winning sports betting and casino solution to maximize customer activity and retain customers through the use of gamification, behavioral psychology and smart social tools.
This includes the ability to create and launch planned and targeted segmented campaigns, corresponding rewards and bonuses across various categories and channels.
Shaan Balani, Product Manager at FSB, said: “It has been a busy start to 2021 at FSB with new partners and product integrations and we are delighted that this momentum continues with our new agreement with Captain Up.”
“Captain Up allows our partners to launch highly targeted campaigns towards different categories of players to ensure that the bonuses they receive are perfectly aligned with their preferences and playing habits.”
“This agreement is just another example of how we are constantly improving the FSB platform to ensure our partners have the technologies and tools to deliver a superior player experience.”
Uri Admon, CEO of Captain Up, said: “We aim to push the boundaries of innovation in iGaming with features like progressive jackpots, Avators social tournaments and smart promotions.”
“Captain Up is dedicated to maximizing engagement, providing personal and fun tools, analyzing multiple data points, responding with relevant feedback, supporting various KPIs, and adhering to dynamic regulatory guidance on markets around the world. We are delighted to offer our products to operators through FSB. “
In a new boost to the FSB product, this latest news comes just three weeks after the provider partnered with Incentive Games to provide its operator partners access to a range of free and paid games that perform particularly well in newer ones. and emerging markets.
The provider also recently signed major platform agreements with operators in Europe, including German group iGaming OGaming, and extended its presence in the fast-growing US market through strategic alignment with USBookmaking.