Holland Casino Group in the Netherlands, which serves more than 6 million customers at its 14 locations based in the country, announced that it has partnered with TruNarrative to improve its land-based onboarding process, in as part of its commitment to provide a safe, secure and responsible gaming environment for their customers in accordance with the latest KSA (Kansspelautoriteit) guidelines.
Founded in 2016, TruNarrative’s intuitive code-less platform transforms fraud management, reduces risk, and streamlines KYC and AML processes. With their services now employed by Holland Casino, which is in the process of applying for an online gambling license from the Dutch regulator.
Through a single API, TruNarrative customers can create tailored customer journeys and automate KYC (know your customer) and AML (anti-money laundering) checks, biometric verification, affordability assessments, monitoring transactions and behavior within their AI-based decision-making and orchestration technology.
Holland Casino aims to be among the first group of operators in the Netherlands to be granted a remote gambling license by KSA, the Dutch gambling regulator. Require them to adhere to responsible gaming and player protection rules, by comparing their players to the CRUKS (Central Register Uitsluiting Kansspelen) and CCBR (Centraal Curatele en Bewind register) exclusion register to highlight when players are potentially in a situation of vulnerability or financial difficulties.
Holland Casino is committed to playing a leadership role in responsible gambling and player protection. With technology from TruNarrative, Holland Casino takes an important step towards adhering to KSA regulatory and compliance standards through the implementation of anti-money laundering, risk management and responsible gambling strategies.
Adam Doyle, Head of Games at TruNarrative, said of the new partnership with Holland Casino, saying: “We look forward to working with Holland Casino and providing our solution to them so that they can protect their players both online and in their land operations.”
“It’s great to help them align with the latest Dutch regulations so they can market their instance online.”
With Holland Casinos, Jeroen Verkroost adds: “For Holland Casino, responsible gambling and player protection is more than a legal requirement. It is our guiding principle in everything we do. Holland Casino will raise the bar for compliance and supporting our customers online. We have chosen TruNarrative’s technology to help us ensure that people can use our new platform in a safe, reliable and responsible manner. “