Edinburgh-based Incentive Games, specializing in the creation and development of free and paid games for the iGaming industry, this morning announced a 12-month contract extension with Kenyan and Zambian online sports betting operator Bet Lion.
The extended deal will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its improved Pick 6 and Dream Team games which have proven to be a big hit with of users so far.
The Incentive Games Dream Team is a longtime user favorite that allows them to choose their own fantastic 5-player squad from a single football match and compete with other users to win a cash prize. . These 5 players then earn or lose points for each action they take in the actual match.
Pick 6 challenges users to correctly predict the scores of six football matches for a chance to win a cash prize.
Pick 5 is a new concept that combines virtual sports and a score predictor in a Free-to-Play format. Users predict scores in virtual matches, instead of real life ones. This means that users can play multiple times a day, unlike Pick 6 which frequency is dictated by the scheduling of actual football matches.
Since their alliance with Bet Lion in September 2018, Incentive Games titles have enjoyed tremendous traction with Bet Lion players; Pick 6 and Dream Team regularly attract tens of thousands of attendees per week.
Incentive Games has built a tremendous reputation for developing games specifically for markets where cellular data costs are still a significant hurdle for many users. Games have also been optimized for Opera Mini Extreme mode.
John Gordon, CEO of Incentive Games, commenting on their contract extension with Bet Lion, said: “We are delighted to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have had to date by launching additional games on their stellar brand.”
“Our games were designed specifically for markets such as Kenya and Zambia, but they also work exceptionally well on smartphones and tablets. We look forward to working closely with the team at Bet Lion to take their content offering to the next level. “
Jason Gibson, director of marketing at Bet Lion, said of the new deal: “Given the success of our partnership with Incentive Games over the past few years, it has been easy to extend our current agreement for an additional 12 months. Its games are among the most popular offered to our players. “
“We look forward to launching Pick 5 in the coming weeks, as well as updated versions of Pick 6 and Dream Team, both of which are player favorites.”