PlayStar Casino, the challenger online casino brand slated to debut in New Jersey later this year, has gained market access in Pennsylvania after entering into a multi-year deal with Caesars.
The addition of Pennsylvania will double PlayStar Casino’s total addressable market in terms of population and gross gaming revenue when it launches in the state in the second quarter of next year, subject to regulatory approval.
Entering the market will also allow PlayStar Casino to capitalize on the ripple effect of its branding and marketing activity in the Garden State, with local campaigns also planned.
With the ink on the deal barely dry, the operator immediately gets to work and will submit their submissions to the Pennsylvania Gaming Control Board without delay.
PlayStar Casino is powered by the GiG platform and was created to provide an unparalleled online casino experience for players from the United States.
At the heart of its online casino offering is the immersive experience that visitors receive every time they step through the digital doors of PlayStar Casino.
This will be achieved through personalization, engagement and exemplary customer service that makes players feel like the star of the show.
Adam Noble, Co-Founder and Director of Business Development for PlayStar Casino, said: “We are delighted to have gained market access in Pennsylvania through this multi-year agreement with Caesars, allowing us to double our addressable market. “
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and we will continue to seek such partnerships as we expand the PlayStar brand. Casino.”
“We look forward to working on the regulatory process with the Pennsylvanian Gaming Control Board (PGCB) and everything is going well and looking forward to launching to players in Pennsylvania in the first half of next year.”