Salsa Technology has consolidated its remarkable portfolio of localized content in Latin America with the release of its title Melcochita Video Bingo in Salsa Gator, Salsa’s aggregation platform.
Melcochita Video Bingo, a game by Salsa Studio, is based on the popular Peruvian comedian who invites players to a virtual comedy club for some feel-good entertainment and lots of laughs.
Melcochita Bingo is a 90-ball video bingo game, which can be played with a maximum of four 5 × 3 tickets per game. There are up to 10 different winning prize models in addition to classic lines and bingo prizes. Players have a chance to win an additional 10 balls per draw to help complete the patterns. A jackpot is offered to players who take up the challenge of completing the bingo model with only the initial draw.
In May, Betmotion entered the Peruvian market with the branded game Melcochita following a collaborative partnership with Salsa Studio. Results during this period saw an impressive 316% increase in total number of spins month-over-month and gaming sessions increased 36% month-over-month.
Salsa Technology COO Alberto Alfieri said: “Latin America’s unrivaled salsa experience means we’re able to produce localized content that we know players love. Melcochita is an icon in Peru and we are delighted to support the growth of our partners by adding the Video Bingo title to our aggregation platform. The engagement numbers we’ve seen from Betmotion really show the impact of a localized strategy.