ICE starts with great success and reaches record number of visitors

Excel London

ICE welcomed a record number of people at this year’s event and prepared to move to Barcelona in 2025. [Image:]

ICE, the International Casino Exhibition, enjoyed record attendance at this year’s event ahead of its move to Barcelona next year.

welcomed 45,050 people from 164 countries

Founded in 1990 and organized by Clarion Events Ltd, the annual gaming trade show welcomed 45,050 people from 164 countries to ExCel London last month. In addition to ICE, 7,295 people attended sister show iGB Affiliate, an event aimed at connecting affiliates with companies and people in the gaming space.

ICE saw a 12% increase in participants from 2023 and iGB Affiliate saw a 27% year-over-year increase.

Stuart Hunter, managing director of Clarion Gaming, said the historical exhibitions were “I was there” events with guests occupying every room at ExCel London. With a 96% satisfaction rating at this year’s events, Hunter said “the bar has been set for Barcelona 2025.”

The ICE Barcelona will take place next year from January 20th to 22nd at the Fira de Barcelona.


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