The gaming industry’s final ICE event in London takes place this week before moving to Barcelona next year. [Image: Shutterstock.com]
The last hurray
The International Casino Exhibit (ICE) is always a highly anticipated event in the gaming calendar, bringing people from across the gaming industry together to take a look at the industry’s latest technologies, products and services.
ExCeL has called London home for a dozen years
Having called ExCeL London its home for the last twelve years, ICE will be looking for greener pastures when it moves to Barcelona next year. After an intensive six-month selection process, the city was chosen ahead of Madrid, Paris and London. It will initially take place in the Fira de Barcelona for a period of five years. The 2024 edition begins on Tuesday and ends on Thursday.
A huge event
More than 45,000 people and a record number of 811 exhibitors are expected at ICE London 2024. Clarion Gaming, the event organizer, and its managing director Stuart Hunter noted that the final ICE London will utilize “every square millimeter of available space” in the arena.
Barcelona’s offering was chosen over the others due to its world-class facilities, excellent hospitality infrastructure, scalability, logistics and potential return on investment for customers.
The various areas of focus at ICE London include e-sports, payments, sports betting and casino. Many of the exhibits will be staffed by companies introducing new games, betting features and other new technologies.
Notable speakers
Keynote speakers at the conference include CEO and President of MGM Resorts International, Bill Hornbuckle, and Chair of the All-Party Parliamentary Group on Gambling-Related Harm, Carolyn Harris.
an update from the UK Gambling Commission
Panels will take place over the three days, covering a wide range of topics and, among other things, dealing with future trends and challenges for the industry. Regulators around the world usually talk about changing circumstances, with an update from the UK Gambling Commission offering interesting insights into their future plans.
