Inter Milan has joined up with LeoVegas, signing the gambling company as its new infotainment provider. [Image: Shutterstock.com]
Inter Milan join forces with LeoVegas
Italian soccer giant Inter Milan has signed a partnership agreement with popular gambling company LeoVegas.
“Inter and LeoVegas.News is a combination that was born with the desire to constantly engage the Nerazzurri fan community,” said Inter in a statement following the announcement. “The Nerazzurri fanbase is constantly growing and LeoVegas. News will thus be able to further establish itself as a leading entertainment brand in football, thanks to the procurement of digital content with exclusive material and club-related trivia.”
LeoVegas wants to be Iinter’s infotainment provider for the next three years
As per the terms of the agreement, LeoVegas will be Inter’s infotainment provider for the next three years, giving them opportunities to work alongside one of the world’s most recognized soccer franchises.
Comments from higher-ups
One of the biggest selling points during negotiations was LeoVegas’ ability to engage fans of Inter. The Italian club felt that the extra opportunities for participation would help drive growth in the fan base.
“We are very pleased to welcome LeoVegas.News to the Nerazzurri partner family,” said Inter Milan chief revenue officer Luca Danovaro. “Offering exclusive and high quality content to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company and we are happy to have found the same attention and desire for growth in this area also in LeoVegas.”
This new partnership will allow our fans to be even more part of the Inter world.”
He also doubled down on the main idea that “This new partnership will allow our fans to be even more part of the Inter world.”
LeoVegas will be able to advertise its brand at Inter’s San Siro Stadium, an 80,000-seat arena that has become one of the most easily recognizable venues in sports. LeoVegas signatures will flash on sideline boards and the jumbo screen, and branding will be found at the team’s Suning Training Center in Appiano Gentile.
“We are particularly proud to have become Infotainment Partner of FC Internazionale Milano, one of the most famous and loved clubs on an international level,” said LeoVegas.News CMO Niklas Lindahl. “Our partnership is based on sharing a cultural approach to digital entertainment that engages and excites Nerazzurri fans and football lovers in general, which can tell interesting anecdotes, stories and curiosities for our users.”
Nature of the agreement
Sweden-based LeoVegas is not only focused on growing its visibility in Italy. Instead, it would like to highlight the club’s historic pastime that led it to be in the position that it is today.
“Through the Inter Legends we will be able to retrace the great Nerazzurri history and narrate the crucial points that have made it one of the most important teams on a world scale,” said Lindahl. “Our goal will be to spread and highlight the values and sports heritage that binds LeoVegas.”
agreement with Inter Milan comes one week after it agreed to a deal with Manchester City
LeoVegas has been busy in the soccer world lately. Its agreement with Inter Milan comes one week after it agreed to a deal with Manchester City that made it the club’s official betting partner in Manchester City and Europe.
Inter has struggled in the early parts of this season despite boasting a top-level portfolio. Through seven games, the club sits behind the likes of Udinese, Lazio, and Atalanta in the seventh place.
Inter is preparing for its first game with LeoVegas as its sponsor, a match against FC Roma on October 1.