Oddschecker has taken over the Italian sports betting subsidiary SuperScommesse. [Image: Shutterstock.com]
The British odds comparison company Oddschecker is now consolidating its position in Italy. The company has purchased Italian subsidiary SuperScommesse to complement its existing partnerships with Italian newspaper La Gazzetta dello Sport and streaming service DAZN.
Catena Media, the former owner of SuperScommesse, said it sold its Italian operations on Tuesday for a total of 19.8 million euros ($21.5 million) to exit the market. According to Catena, these companies generated revenue of 7.8 million euros ($8.5 million) in the 12 months ended September 2023.
a recognizable and trustworthy brand in the local language.”
Following the announcement, Oddschecker explained how the company planned to leverage SuperScommesse using its “deep local expertise.” It states that this includes “a team that has proven adept at driving sustainable growth in the market, coupled with a recognizable and trusted brand in the local language.”
Oddschecker also confirmed that the acquisition will expand its affiliate partnership with the Confido Network. This is an affiliate network launched this month in collaboration with “an elite team of digital marketing experts” with a combined 35 years of experience in the field.
Oddschecker CEO Stuart Simms described SuperScommesse as “the ideal strategic complement to our strong Italian presence”. In October 2023, the site received more than 650,000 visits